Finding, testing, and keeping good ideas.

  • How I think about ideas

    A working method for evaluating new ideas — with pull quotes, sidenotes, and callouts.

The Private List

Read the things you usually try not to think about.

Get my new articles straight to your inbox for free! No spam, no upselling, no fluff. Promise. Just unvarnished thoughts on human behavior and the friction of modern identity.

One-click unsubscribe if it gets too real. Privacy